Following what happened Overseas, the large number of homegrown Startup increasingly aware and interested in the world of technology applied to finance – renamed “FINTECH” – could revolutionize the traditional banking system even in Italy.

 

Among the most innovative there is the well-known Italian Startup which allows, through the homonymous application for Android, iOS and Windows Phone, to send money from one smartphone to another without depending on timing and lack of immediacy of the banking system, and whose early thirties founders – Alberto Dalmasso, Dario Brignone and Samuel Pinta – have already raised funds up to Euro 5,5 million.

We are talking about Satispay, the creator of this free app through which, with the simple inscription and the inclusion of your own Iban, you can “force” your own banks to authorize transactions from the account to the e-wallet, with no charge to the user who should only choose the amount loaded on the app. Additionally, every week, the app transfers the amount on the original account.

The revenues are exclusively linked to the 20 cents that you pay for each transaction exceeding 10 Euro but, Dalmasso, in order to ensure the economic sustainability, expects to reach half a million users that make at least a couple of purchases per week in only 3 years.

 

Satispay, however, is not the only one: in our country there is also 2Pay, mobile app for iOS and Android devices that allows, through registration, to make money transfers in real time, easily and at no cost, using a certificate 2Pay Iban – issued by the Institute of Electronic Money (authorized and supervised by the Bank of Italy) – which coincides with the mobile phone number. This model is entirely free from both the agents and the physical supports payment and however is able to overcome the unwelcome obligation to enter their sensitive data on the Net.

In addition to consumers, against whom there are no commission charges, also traders that adopt the app as an additional digital channel will benefit in terms of increasing their online sales and will have a charge of only 2 cents per transaction.

Without considering that, as stated by the CEO Daniele Bernardi, to “increase the customer retention and thus the sales”, “a percentage of the amount spent for each purchase made, will be immediately credited to the 2Pay account”. And an extra cashback could be provided for users who share on social their buying experience, ensuring in this way greater visibility to the merchant.

Exactly this cashback system, together with the model of flexible discounts linked to purchases made in the merchants’ stores (on which 2Pay, for the marketing operations successfully completed, will receive a fee of 1%), will be the commercial driver of the app. Substantially, the aim of the app is to replace the electronic payment platforms reaching 50 thousand accounts by the end of 2015.

 

The banking system, however, did not remain motionless: by will or by necessity, it has drawn up a response called Jiffy. Like its predecessors, this app allows the transfer of money, in real time, from your smartphone to your contacts simply associating the Iban code of the account to the phone number.

Created and developed by Sia, jiffy aims to become a standard for all European banks in the transferring of money, ensuring – in addition to the models elsewhere already developed – the security of transactions which in fact would take place on interbank certified platforms.

Today only Ubi Bank markets it, but the app is part of a project that has actually gathered over ten subscriptions by Italian banks that, over the next few months, should make available their app able to dialogue with those of the other.