Monthly News
Product placement on social networks: current discipline and future challenges
- Friday 26 May 2017
- Antitrust, Comunicazioni ed editoria, Pubblicità, Tutela del consumatore
- Italia, UK, USA
Over the last years, many famous people have been publishing photos and videos through social media giving visibility to branded products in change of compensation by companies, without adequately informing the public about their promotional aim. Is this to be considered as product placement, ...